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Microsoft is planning to launch a number of new Microsoft-branded retail stores, according to a company press release issued late in the day on February 12.
The press release announced the appointment of David Porter, a new Microsoft Corporate Vice President of Retail Stores. Formerly with Dreamworks Animation and Wal-mart, Porter starts his new job at Microsoft on February 16.
There’s no word so far on when or where Microsoft is planning to launch the first of its new retail outlets. But the company is planning to use them to showcase Windows 7, Windows Mobile and Windows Live. According to the press release:
“Defining the time frame, locations and specifics for planned Microsoft-branded retail stores will be Porter’s first order of business. The purpose of opening these stores is to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.” More at; http://blogs.zdnet.com/microsoft/?p=2017
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