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Google's regular iPhone/Android search vs. its Near Me Now option.
The geo craze has come to Google search: Open up a Google.com window in the browser of an iPhone or Android cell phone and you'll now have the option to click a "Near me now" option to bring up search results close to your immediate location.
"First, we wanted to make it fast and easy to find out more about a place in your immediate vicinity, whether you're standing right in front of a business or if it's just a short walk away," a post on the Google Mobile blog Thursday read. "Second, we wanted to make searching for popular categories of nearby places really simple. Imagine that you emerge from the subway station and you want to grab a coffee, but you don't see a coffee shop around you. You can simply search for all nearby coffee shops by using 'Near me now.'"
"Near me now" was first demonstrated last month at a Google search event--you know, the one where "Google Goggles" first debuted into our casual vernacular.
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